I've written on a wide variety of topics: cage birds, tropical fish, popular culture, the poetry of Amiri Baraka and a chapter on genetics for a veterinary text book, as a small sample. In 2016, The Royal Society published a letter of mine Online concerning aviculture. I worked as an editor at a magazine produced by TFH, the world's largest publisher of pet books. At TFH, for the first issue of a new magazine, I produced nearly every article -- using a number of different names and a range of styles. I started PETCRAFT.com in 1996. A pioneer on the Web, the Site continues to provide unique information on a range of companion animals, focusing on birds and fish. I also am the author of a booklet on Hudson County history, Hudson County Facts, and a book of short stories, Second Thief, Best Thief, that are sold on Amazon.
CounterPunch published an article that I wrote on popular culture -- with Marketing as first among equals -- driving society: http://www.counterpunch.org/2008/11/10/the-advent-of-a-new-black-politician/
Though the article appeared at CounterPunch after the election of Barack Obama, I'd posted the piece at one of my own Sites quite a few years before.
§ Established and continue to write copy for a Facebook Page for Jersey City Free Books, a community organization: https://www.facebook.com/JerseyCityFreeBooks
§ Establish and maintain Wordpress blogs including writing posts, installing plugins and optimizing Wordpress blog posts for SEO.
§ Organic Search using Text Links, Landing
Pages, and an array of other
“White Hat” organic
search techniques
§ Search Engine
Optimization
§ A range of
techniques to maximize wanted search
engine results and to minimize
unwanted listings
§ Established organic Google
Maps listing for a business that did
not appear in search results
§ Webmaster for two Hoboken City
Council candidates in 2007
§ Set up a Linux (SUSE) mail
server for an opt-in email
newsletter
§ Write articles, select and edit material relating to animal care -- focusing on cage birds -- for the PETCRAFT.com Web Site.
PETCRAFT.com offers consulting services for the maintenance, breeding, and research of birds, particularly canaries and zebra finches.
§ Email communications and newsletters for political campaigns and issue advocacy organizations, including copywriting, editing, list management, HTML formatting and optimizing for deliverability
§ Webmaster for a campaign for Brooklyn District Attorney in 2005. Wrote press releases that were posted on the Site and distributed to news media by email
§ Webmaster for a campaign for
Jersey City Mayor in 2004
§ Viral marketing through Send
to a Friend emailing of Web
Pages
§ Data collection through email
response to conventional media
advertising
§ Data collection through Online
Forms
§ Coordination and motivation of
volunteers through email
§ Recruit volunteers through
email and Web Sites
§ Webmaster for the Max's Kansas City Web Site in 1999: http://web.archive.org/web/19990221160803/http://www.maxskansascity.com/
§ Webmaster for the 1997
campaign to re-elect Bret Schundler
mayor of Jersey City
§ Established and maintain a
number of Web Sites. Images are
produced with a digital camera, and
through scanning. Video is produced
with a camcorder, by digitizing VHS
tape, and by converting DVD video and
Tivo files. Entire books are placed
Online by scanning and OCR. PERL
scripts are modified and installed on
the Web servers for counters, image
display, Web Page tables with data
loaded “on the fly” from
text files, and to provide
interactive features (e.g. email
copies of Web Pages). Files are
uploaded to the Web servers using
FTP
MKTG (NY, NY)
System Administration
February 2008 - February 2012
§ SEO - Search Engine Optimization, Organic Search, Search copywriting and Search analysis
§ Order and administer Domain Names
§ Define and configure external and internal Domain Name DNS
§ Order and install SSL certificates
§ Email communications for leading brands' Digital Marketing projects through secure SMTP Relays
§ Solving opt-in and application communication email deliverability issues including receiving error reports and contacting ISPs to have IPs whitelisted
§ Assist in managing two colocated LANs using Windows 2008 servers and Windows 2003 virtual servers
§ Worked in coordination with developers, QA, and account managers to move Web Sites between servers and between networks
§ Create and configure FTP and Web Sites using IIs
§ Wrote tech support articles for the company Wiki
Jersey City Economic
Development (Jersey City,
NJ)
Web Site Editor
January 1998 - August 2007
Schundler for
Governor
Web Site Editor
January 2001 - November 2001
§ Updated the
Schundler For Governor Web Site
constantly throughout the day
§ Maintained a Real G2 server to
provide multimedia for the campaign
Web Site and distribution by e-mail.
The Real G2 server was installed on a
dedicated Web server that was managed
remotely via telnet and FTP
§ Digitized audio cassette tape
and VHS video tape
§ Set up and administered dial
up remote access for mobile
users
§ Recruited and communicated
with supporters through Web Sites,
Email, and Usenet. The results are described here: https://web.archive.org/web/20131109182030/http://www.bretschundler.org/campaignsandelections0801.shtml
10/97 - 07/01 WEB SITE EDITOR, CITY OF JERSEY
CITY
* Established and maintained the City of
Jersey City's Official Web Site
§Produced and scanned photos
for the Site
§Scanned and OCRed text from
existing publications
§ Communicated with
residents, businesses and news media
§Composed and edited text
§Worked with the Mayor
Schundler's Communication staff and other
City departments
* Administered press release fax list using
Winfax
* Mail merges for targeted letters using
Word, Excel and Access
09/92 - 10/97 COMPUTER TECHNICIAN, METRO
COMPUTER REPAIR
* Duties included the troubleshooting,
repair, assembly and upgrade
of various models of PCs
* Implemented a promotional program of group
faxes using PAGEMAKER
5.0 and WINFAX PRO 4.0
02/92 - 09/92 MAGAZINE EDITOR, TFH (World's
largest publisher of
animal books)
* Wrote text, dealt with outside authors, and
selected photographs
and layout for the first issue of a new
publication.
* Assisted book editors with various
projects.
08/89 - 01/92 RETAIL MANAGER, MAIN STREET PETS
* Managed a retail pet shop selling dog and cat food, supplies, tropical fish, birds, reptiles and small animals.
* Maintained and expanded a colony of laboratory mice, including breeding and husbandry.